When evaluating a redesign, your first instinct is to compare the new design to the old design. But don’t do that.
The first step is to understand what you’re evaluating. If you just put the new design up against the old design, and compare the two, the old design will strongly influence your evaluation of the new design.
This is OK if nothing’s changed since the original design was launched. But it’s likely a lot has changed since then – especial …continue reading