iTunes mainstreams podcasting 28 Jul 2005
28 comments Latest by Darrel
In One Stroke, Podcasting Hits Mainstream (NY Times) discusses the impact of podcast integration in iTunes 4.9.
[Apple] has thrived by executing the same essential formula over and over: Find an exciting new technology whose complexity and cost keep it out of the average person’s life. Streamline it, mainstream it, strip away the geeky options. Take the credit. So far, Apple has worked this kind of magic on digital video editing, wireless networking, online music selling, R.S.S. feeds (a kind of Web site subscription) and other technologies. Its latest attempt, however, will be music to an awful lot of ears. With its release of the free iTunes 4.9 software for Mac and Windows, Apple has just mainstreamed podcasting.
The article mentions that Microsoft employees are using the term “blogcast” instead of “podcast” just so they won’t have to say or type the word Pod.