This is an important inflection point in our business because it allows us to accelerate our commitment to enhance premium online services to the entire robust EA SPORTS online community.
You’re reading Signal v. Noise, a publication about the web by Basecamp since 1999. Happy !
This is an important inflection point in our business because it allows us to accelerate our commitment to enhance premium online services to the entire robust EA SPORTS online community.
Joel Bernstein
on 11 May 10Their second derivative is zero?
Jon Sterling
on 11 May 10My thoughts exactly! I was really hoping this was going to be a witty math reference!
Jon Sterling
on 11 May 10Also, I wish people would stop co-opting physics/math words for their jargon. It makes my ears cry.
M. Drew Emmick
on 11 May 10I’m starting an online petition to remove “robust” from the English language.
Tait
on 11 May 10@Drew: Hmm. It will only work if you get a lot of signatures. Better make sure it’s… uhm, never mind.
Joost Schuur
on 11 May 10For those not sure about their motivation, it’s a way to combat used video game sales by forcing people who didn’t buy the game brand new (or those just renting it) to pay $10 to the publisher if they want the online features.
Paul S
on 11 May 10I don’t like Peter Moore. He has been on more companies in the videogame industry then I have bought game consoles from.
And check out the pres release. Too many caps, (tm)’s, (R)’s and meaningless job titles. In other words: generic and, apart from two sentences, not giving any useful information.
Peter Moore (after slaps)
on 11 May 10We want people playing online so everyone has to buy a copy of our lots of different sports games in order to do so.
Markus
on 11 May 10This is probably a randomly generated piece of text.
Pies
on 11 May 10So what he’s saying is roughly: “This is an important moment, because we can focus our business on online services.”
Gaming is one of the last frontiers online software has to cross, but subscription-based services, no installation, instant updates, game community etc. are just too good to pass on.
I don’t like how marketing drones speak. They don’t like how developers speak. Earth shockingly continues to rotate regardless.
Daniel
on 11 May 10I hadn’t caught the geeky math angle (pun intended). I was too busy trying to figure out just how the eff you accelerate a commitment... Lot’s of geeky questions to ask in that regard too: What’s the speed of a commitment in a vacuum? What happens when an unstoppable commitment meets an immovable object?
Still, for a more continuous abuse of English, the press realease for SyFy Channel’s name change takes the cake. Here it is, caps and all:
Please note, that when the name was announced, you’d see that exact language if you went to syfy.com. In other words: The language above was intended for the general public to read…
Vin
on 11 May 10The quote reads like a CAPTCHA. Could they cram anymore more bullshit into one sentence?
jake
on 11 May 10He could have snuck a flux capacitor reference in there and no one would have been the wiser.
Jay
on 11 May 10You know how they have Reneck/Jive/Cockney translators? They need a “Corporate Speak” translator… It would take completely useful sentences and fill in words like platform, robust, synergy, leverage, cross-platform, capabilities, efficiencies, innovative, blah blah blah! You can even mix and match… “we will leverage our cross-platform capabillities to drive greater efficiencies and synergy!”
Aaron M
on 11 May 10And for the record, ea games have always a bit of a let down in some ways. Whether it be a little buggy, or over-hyped.
Sean McCambridge
on 11 May 10At least he’s not a mission-critical ninja rockstar.
His audience is full of MBA’s and shareholders. This b/s is part of their culture. The bigger the linguistic tornado, the bigger profit forecast, lol.
On another note, this is why journalists should not quote emails as real quotes in their articles. Gah.
Tom
on 11 May 10Sounds like MBA-speak for “grease your little corn-holes”
Doug
on 11 May 10Appologies to the Sarah Palin fans, but this sounded just like her. (for the record, I’m a conservative, fading Republican, but can’t stand her empty-headed jargon-laced statements).
Jim Gay
on 11 May 10Synergistic!
Dennis Fisher
on 11 May 10I would like a new computer please.
I read the post, I re-read the post, then I proceeded to put my fist through the screen.
Almost as bad as my favorite example from an English class, “at this juncture of maturization.”
Jeffrey
on 11 May 10Maybe this is some sort of sophisticated filter. The businessmen/investors can read that EA is getting ready to milk its customers, while gamers just gloss over the buzzword-speak and enter their credit card numbers.
Joshua
on 11 May 10Now with secret decoder ring in every box!
Could we get a Mr Yuk symbol or something to separate the bad quotes from good? Come here looking for hope and enlightenment… get about six words in and… uh… slap!
Lisa Spangenberg
on 11 May 10Peter Moore, President of EA SPORTS, should be fined for linguistic abuse.
That is meaningless bullshit, and those words do not mean what he thinks they mean. This is someone who suffers from Humpty Dumpty Syndrome:
From Through the Looking Glass.
Steven
on 11 May 10I conclude that these CEO’s forget what they are saying and subconsciously spew this bullshit. They simply do not remember what they are doing.
Tom G
on 12 May 10RTFA
Everyone is fixating on one, crappy, part of the article.
executive brief: EA is charging $10 for a game’s online account to access online game facilities for people who share or rent a game. They imply that this will enable them to pay for better technology and support. Gamestop seems to be on board. Let the market figure it out.
Move along, nothing interesting here.
Anonymous Coward
on 13 May 10I work for this guy. Kill me. Seriously, kill me.
Matthew Stibbe
on 13 May 10EA used to be a cool company. They treated their developers as stars in the early days and they published great games (including the first game I ever designed, Imperium). But now, they’ve just become another big, dumb corporation. It’s so sad.
This discussion is closed.