Andrew heard Scott Heiferman (CEO of Meetup.com) describe the initial version of Meetup.com as a matrix of cities and interests. He put it in spreadsheet format and here’s how it came out:
It doesn’t matter how many rows or columns – it works at all scales. It’s such a simple representation of what is ultimately a simple idea (meeting up with people in your city who share a similar interest), but it could just as easily been diagrammed in a complex way.
I’ve come back to this slide over and over for inspiration when thinking about new concepts or product ideas. It’s a great exercise in clarity. Can I boil down the idea into something as simple as a column and a row?