How to kill a bad idea: Why no is the most important word an entrepreneur can learn

Jason’s latest Inc. Magazine column: “No means you have to make tough choices that aren’t always obvious at the time. No can be hard, even painful; it can lead to imagining what could have been. But when you make software, it’s almost always a good idea to say no more than you say yes. Over time, you’ll regret saying yes more than saying no.” Jason’s other columns at Inc.