How To Turn Disaster Into Gold
Jason’s latest Inc. Magazine column: “People don’t judge you on the basis of your mistakes — they judge you on the manner in which you own up to them. In my experience, most companies do a terrible job of taking blame. They lob press releases. Or they apologize for the inconvenience. Resist that temptation and say you’re sorry like you’re apologizing to a friend. Be good — and your customers will be good right back to you.” Jason’s other columns at Inc.
John Saddington
on 26 Jan 11couldn’t be more timely since my biz screwed up on a release and quickly issued an apology. We love our customers and built our brand around authenticity and mutual respect.
love this. thanks.
Aaron
on 27 Jan 11When I’ve made mistakes in my company, I have manned up and owned up to my mistakes not only to other co-workers and bosses, but to the effected clients (if any) as well. I find people treat me with much respect because of my willingness to accept my mistakes, and that I want to move forward and improve.
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