Spinfree had a dirty little secret: It wasn’t really a “company.” It was just me…[But] when describing Spinfree, I always spoke in terms of we, us, the team, or our offices. I trained myself always to use the collective first person—on the phone while pitching to potential clients, on Spinfree’s website, in the proposals I submitted…Why the bluffing? I was young and inexperienced and felt like people would not take Spinfree seriously if they knew that it was just me…I wish I knew then what I know now: Being small is nothing to be insecure or ashamed about. Small is great. Small is independence. Small is opportunity. Celebrate it. Don’t hide from it.