And just as Steve loved ideas, and loved making stuff, he treated the process of creativity with a rare and a wonderful reverence. You see, I think he better than anyone understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished.


Jonathan Ive at the Steve Jobs Tribute on the Apple campus. His talk starts around 47:17 right after Tim Cook introduces him.