Hey iOS developers, App Store “screenshots” don’t actually have to be screenshots and they can communicate more than just how your apps looks.

They can communicate:

  • Who you are, how hard you worked, and prerequisites to using your app…

  • Your app’s job…
  • How to use your app…

As an aside: keep in mind that these images will be seen outside of the App Store too, such as in Twitter cards…

What’s cool about these screenshots? They’re interesting—i.e. not boring lists! They communicate explicity, often using words. It’s cool seeing the apps from the perspective of being on a phone and in someone’s hand. They use colors outside of the typical app color pallete. They convince me that these apps will do the job. Most important, they convince me that the makers of these apps care.
The apps listed above, and other good examples: