The parallel with something like adsense only makes sense if the poster knows that dogs routinely pull their owner toward this tree to sniff and pee. The evidence at the base of the tree would make it a truly contextual ad.
Better yet, go “downstream” a bit and find the park bench where all the owner/walkers stop to rest and put a second ad there.
@charlie “pragmatic placement”!? I’d call it vandalizing public space. Let’s not encourage every solicitor whose target audience includes “people who use sidewalks” to start nailing ads to trees.
I’d allow narrow exceptions for finding missing pets and similar sentimental, non-commercial signs. But finding a dog walker is not one of them…the advertiser should try Craigslist…it won’t harm the tree, and won’t deface the sidewalk for everyone else.
I was wondering how far down I’d have to read before someone complained about it being tacked to the tree.
4 comments.
jon
on 22 Aug 07
is this the official launch of google’s offline adsense program? is someone at 37 signals going to hold up a huge google check next month?
This discussion is closed.
About Jason Fried
Jason co-founded Basecamp back in 1999. He also co-authored REWORK, the New York Times bestselling book on running a "right-sized" business. Co-founded, co-authored... Can he do anything on his own?
Frank
on 21 Aug 07Am I on the only person who can’t read the dog ad?
charlie
on 21 Aug 07I think the details of the ad are irrelevant. It’s the pragmatic placement that makes it effective.
Richard
on 21 Aug 07The parallel with something like adsense only makes sense if the poster knows that dogs routinely pull their owner toward this tree to sniff and pee. The evidence at the base of the tree would make it a truly contextual ad.
Better yet, go “downstream” a bit and find the park bench where all the owner/walkers stop to rest and put a second ad there.
Aaron Suggs
on 21 Aug 07@charlie “pragmatic placement”!? I’d call it vandalizing public space. Let’s not encourage every solicitor whose target audience includes “people who use sidewalks” to start nailing ads to trees.
I’d allow narrow exceptions for finding missing pets and similar sentimental, non-commercial signs. But finding a dog walker is not one of them…the advertiser should try Craigslist…it won’t harm the tree, and won’t deface the sidewalk for everyone else.
Benjy
on 21 Aug 07I wonder if a personal injury attorney has ever tried getting his ads printed on the inside of cars’ airbags…
Danny Cohen
on 21 Aug 07I agree with Aaron, I do not like people tacking or nailing papers to trees. I rip them down.
JF
on 21 Aug 07I agree it’s vandalizing and I don’t think nailing things to trees is a good idea. I just thought it was clever—negatives aside.
Ian Silber
on 21 Aug 07This looks like it was taken from an iPhone, no?
Martin
on 21 Aug 07I have a similar one, which my colleague saw in a park:
Taped to a tree branch in 2,75m height was a personal ad reading “Looking for a tall woman” :-)
http://data.blogg.de/11920/images/bigwoman.jpg
Nismoto
on 21 Aug 07@Benjy
If they were printed on the inside of air bags, how would anyone see them? ;-)
P.S. – I think you dance just fine.
Mark MacLeod
on 21 Aug 07I was wondering how far down I’d have to read before someone complained about it being tacked to the tree.
4 comments.
jon
on 22 Aug 07is this the official launch of google’s offline adsense program? is someone at 37 signals going to hold up a huge google check next month?
This discussion is closed.