I’m working on some copy for the new Basecamp 3 marketing site, and I figured I’d share some work in progress here. This needs editing, and it should probably be half as long, but I wanted to share it in its current state. I’ve always enjoyed seeing work in progress, so here’s some of mine:
Why Basecamp? That’s a fantastic question! In fact, it’s the question, in’t it? We’ve got some great answers for you.
1. Basecamp understands what you’re up against
You’re in charge. You’re running something. It’s on you to get it done. You have to pull people together to make it happen. That’s a huge responsibility, and you can use a hand making it all happen. You need to communicate, you need to stay organized, you need to make sense of feedback, you need to share work, you need to set deadlines, and you need everyone to deliver.
And on top of all that, you have to manage people and personalities and different work styles and preferences. People are often the hardest part! Talk about pressure! We get you, and we’ve got your back.
The reason we built Basecamp was because we had the exact same requirements you do. We worked for clients (and bosses and stakeholders and organizations…). They demanded the best from us, and we were paid to deliver for them. Before Basecamp we dropped balls, stuff slipped through the cracks, deadlines were missed, and communication was scattered in too many places. This is why we built Basecamp – we had to calm the chaos. We had to get organized. We had to stay on top of things. We had to reduce the anxiety. We had to get our shit together.
So we made the tool we always wanted. We’ve honed it and – with the help of hundreds of thousands of bits of feedback from customers along the way – shaped it and perfected it over a decade. Today’s version of Basecamp is the best we’ve ever made. If you’re nodding your head at anything written above, then we think you’ll absolutely love Basecamp.
2. Basecamp bundles everything you need together in one place
Any work you’re doing with any group of people requires a few things… You need a place to outline and divvy up the work that needs to be done. You need a place to discuss the work – sometimes quickly (chat), sometimes more carefully (topic-based, organized message threads). You need a place to keep decisions and feedback on the record so it’s official and visible to everyone you’re working with. You need a place to lay out key dates and deadlines. And you need a place to organize key assets, files, and documents so everyone knows where everything is and nothing gets lost.