31 Jan 2003 | Darrel said...

And yet, it seems to sell beer.

31 Jan 2003 | britt said...

Dude #1: We need some beer.
Dude# 2: What kind?
Dude #1: I don't know.
Dude #2: What's that commercial, you know, with the twins?
Dude #1: Oh yeah. You want that kind?
Dude #2: Sure.
Dude #1 strolls the beer aisle singing to himself.
"I. Love. Da-da da-da-da..." He picks up a case of Bud Light and returns to Dude #2's car.
Dude #2: Wait, isn't that the Wazzzzzzup beer?
Dude #1: You know. I think you're right. Be right back.
Dude #1 goes back into the store.

31 Jan 2003 | c-ehw said...

c'mon, does beer really need commercials? I mean, I don't need advertisely incentives/enticements/whatever to buy beer. I think, oh gee, I'd like a beer tonight. Go to store, buy beer. whew! that was hard. ok, ya know, I don't think anyone male or female NEEDS a commercial to buy anything, we buy the things we need. Beer isn't something someone NEEDS. Commercials are selling an "experience", see, look what fun those people are having! We can have fun too! Let's buy BEER! ... gah. double gah.

31 Jan 2003 | said...

Some songs become popular, for reasons unknown. The hit song gets a boost from some eddy in the mass market. Then it is over. It isn't a technique, an expertise, but a fluke. When this happens in advertising it's Clios and a year or so of notoriety. Little else. This has about as much to do with sound advertising theory as the lottery does.

As with a previous recent thread, it quiets the nerves to attribute this to a certain something -- an ephemeral kind of genius. The alternative (even the blind pig snuffles out the occiasional truffle) is simply not an option for consideration.

31 Jan 2003 | nathan said...

I thought the ad was going for the Adam Sandler demographic, I mean, the Cure? com'on.

American beer ads just seem to be getting dumber over time, but has anyone noticed how lame the super bowl ads were? The ad industry is in a slump, so you'd think ad talent would be affordable. Guess not.

Check out The Morning News' piece on the super bowl ads.

31 Jan 2003 | ~bc said...

You know I really enjoy Adam Sandler, but I think the "Love Songs" ads really suck ass. Music sucks, the beer really sucks.

31 Jan 2003 | pb said...

Playboy announces new editorial director.

[SVN: Please try to link those long ass URLs to some text]

01 Feb 2003 | Dave said...

I'm out of touch as well, and I just turned 30... I don't get this ultra-fast, no consequences lifestyle that these ads and TV shows (has anyone actually watched Fastlane on FOX?). Ugh, ugh, ugh...

I may not get it, but it sells product (the idea here is selling brand. Im not sure total beer sales go up, but the brand in that ad see an increase) My question is what comes next? Ive seen the ad with the mud wrestling, so what next? Toplessness? How do you top it all?

Also, I'm curious of people's thoughts on the increasing distain for women in the media... FOX's recent lineup of shows:
Joe Millionare - women are exposed to be gold-digging airheads
"Bridezillas" (love the title) - women who plan their weddings are shown to be complete selfish b*tches
Fastlane - *every* woman is a stripper & wears makeup worse than a streetwalker...
Endless commercials, etc..

I really don't get it.. the increasing objectification of women, and no seeming real backlash.. in a few years will there be a new woman's movement, or will media succeed in beating this view of women into our skulls?

01 Feb 2003 | Dave said...

Oh, and I loved 'The Morning News' article.. great!

01 Feb 2003 | shana said...

This round of commercial pairs well with the barely dressed, large breasted videogame heroine to the barely dressed, large breasted pop star, or the barely dressed, large breasted dancer in the music videos. Women will do fine just as long as they wear little clothing and have large breasts. That's commercialism today. Marketing and Ad agencies suck - and they will cause negative stereotypes to out live us all.

02 Feb 2003 | alisha said...

men in their 20s and 30s like pretty women with big boobs. they like beer. they like football. they like rock and roll. Its really not a tough crowd to market to. theyre easy to nail. theyre like bulls with ringed-noses. were talking about the 85% campers out there, not someone dynamic and individual like yourself, ML.

02 Feb 2003 | Don Schenck said...

Works both ways, Alisha. Women hit on me ALL the time.

It's a curse, I tell ya.

03 Feb 2003 | alisha said...

Don, of course I wasnt talking about you - you dont belong to the dumb 20-somethings. You belong to that older, wiser and cultivated (read: richer) group of men who have long gotten over thier primal urges to put thier wives and responsibilities in first place. You belong to this noble crowd and would never be turned on by something as simple as tits or booze. Its no wonder women are constantly chasing you down.

03 Feb 2003 | Don Schenck said...

On the one hand, Alisha's reply is so tongue-in-cheek that it's the height of humor.

On the other hand, whether she knows it or not, she's very close to the truth.

And it makes me feel very, very old. :-(

03 Feb 2003 | alisha said...

If I were single, I would chase after the over 40 guys. :-)

06 Feb 2003 | Cam said...

Two words: sex sells.

07 Feb 2003 | Don Schenck said...

Two words: I'm buyin'.

:-)

23 Jul 2003 | woody said...

I LOVE FOOTBALL ON TV AND BEER EAT MY ASS!

23 Aug 2003 | Tom said...

Does anyone know what the original name and artist is to this song? The one in the commercial is a remake of an older song that I'm trying to find. The commercial itself sucks (I saw it on Iron Chef, of all places :)), but I want to hear that song.