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The "Proof" for Usability's ROI
24 Feb 2003 by
The Usability Professionals’ Association has published a useful, statistics/numbers-heavy resource for those looking to justify usability expendatures. This would also be useful for consultants/designers trying to make the case to a client that usability is worth the investment. Thanks UPA. [via WebWord]
3 comments so far (Post a Comment)
24 Feb 2003 | fajalar said...
Begin shamless Plug:
Join UPA and get a free copy of User Experience magazine! (The article linked-to above was published originally in the mag.)
End shameless plug.
25 Feb 2003 | alisha said...
great stuff JF, thanks. this one fits in particular:
"You can increase sales on your site as much as 225% by providing sufficient product information to your customers at the right time. In our recent research, we found that the design of product lists directly affected sales. On sites that did not require shoppers to bounce back-and-forth between the list and individual product pages, visitors added more products to their shopping cart and had a more positive opinion of the site. By understanding your customer expectations and needs, and designing your product lists accordingly, you can significantly increase your sales." (UI Engineering, 2001)
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