Defensive Design for the Web: How To Improve Error Messages, Help, Forms, and Other Crisis Points
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Google is the search expert. Yet as good as their search engine is, the results are only as good as the search terms you enter. How can you know if “african coffee trade” is a better search than “africa’s coffee trading” when you’re doing research? You can’t possibly know, but Google can.
Our idea for 37BetterGoogle was to go beyond Google’s standard search and offer alternatives based on the words you originally entered. By searching for different forms of the same words and comparing those results to your intial query, Google does the legwork for you, helping you see results you may never have discovered the first time around.
So have a look around and be sure to click the links to the alternative searches. Our hope is that Google will see value in adding the search options described above to its basic search functionality.