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Show Me The Money

29 May 2003 by

People should know this by now: Potential customers want to know how much something is going to cost upfront. Today I found a really useful little app called MiCal that “quickly displays the user’s schedule for today based on selected iCal calendars, and provides an icon in the menubar which shows the current date” ( screenshots explain it better than text). I’ve been looking for something like this since iCal was released. But, despite the huge golden “BUY IT NOW” button on the home page, there’s no price to be seen. You have to add the product to your cart before you can see the price (which is only $9.95). I just don’t get it. Why not show the price — especially since it’s so affordable? Isn’t the low cost a major selling point?

17 comments so far (Post a Comment)

29 May 2003 | Tim said...

It's ALWAYS bugged me how BestBuy.com does this same thing. For instance, this Compaq Laptop is on sale...but you don't know for how much (the price simply has a slash through it). You have to add it to your cart in order to see the sale price.

Clicking on the "See Our Price" link tells you "You can see the lower price, along with the amount you'll save, by selecting Buy, which places the item in your shopping cart. You have the option to delete the item from your cart if you choose."

Arg! I guess I can "see" why this is done...to get things into your cart...but it's annoying. I would hate it if I went to Best Buy's actual store and saw a computer was just blankly "on sale," and I had to lug it over to the register to actually see how much it was. Wow, $10 off? Thanks for not telling me that. Is the logic that they think people will just be like "Well, it IS already in my shopping cart...i'd hate to have to go through the effort of removing it..."

I think AmaZon does this, too...on some items....

29 May 2003 | Joshua Kaufman said...

Why not show the price ó especially since itís so affordable? Isnít the low cost a major selling point?

In this case, I don't see any reason why they didn't show the price because, as you mentioned, it's very affordable. In other cases, I imagine it's done because of the classic "prices to low to advertise" scheme that's been fooling customers forever. It's a cheap marketing gimmick that I'm assuming works to some degree, or else folks like Amazon and Best Buy wouldn't be doing it.

29 May 2003 | Joshua Kaufman said...

For some reason, this post isn't appearing on the homepage or archive page. I only know about it because it was in the RSS feed.

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