How to make a good logo:
1> Select a
shade of Blue.
2> Add
a swirl or
two.
3> Make sure it communicates the right message
about the company.
4> Bask in its radiance.
Lol, the logo is crapy, I would choose take away those pucky swooshes!...
Seems to work for:
10) McData Corp.
"We're fast, and we're crappy!"
In the Worst Names Ever Dept: Power Gen Italia.
My site is guilty!
What ever happened to eNormicon? That was a pretty good spoof of modern corporate identity.
I knew I should have used blue. DAMN!
Luke, the infographic on the logo colors is brilliant! There must be even more companies out there that use it, too. It would be interesting to do a similar graphic on the Fortune 200 or 500 or so to see the distribution.
I've thought about getting away from blue, but haven't found something else that I really like.
Wow. That goodlogo site has some just horrid copywriting (and thin research, it seems)
"Hello, I work for Phartronics." really rolls off the, um, tongue.
Why does it seem that new companies spend too much time and money creating a "memorable" logo, and not enough time and money creating a memorable business plan.
fajalar -- I have a book I got from Harvard Business Review -- don't recall the author or title but will get it if you like -- but the basic premise, which is supported by facts and research, is that a Business Plan is not needed for success. Further, there's no correlation between a BP and success.
Go figure. All those SCORE classes and time I spent on my business plan, and here I sit with two -- count 'em, TWO -- clients. ARGH!
I see a business plan as the requirements I need to stay in business given the parameters of what I offer and the constraints of the marketplace.
Essentially, many businesses have a hard time actually defining what it is they do/produce.
I don't know, maybe they just need a really nice vision statement and a groovy logo.
Hey Luke... You post a note about logos and you don't reference 37signals' own eNormicom? Where's da respect?
I would really like to see a side-by-side test of a logo designed by an amateur and a pro design shop -- which does the client pick?
The fact is the designer would most likely pick the one made by the Pro Design Shop, although it would be an interesting trial.
The Pro Design shop would most likely put the most detail and elegance into the logo, while the amatuer is trying to put together something fast for that $50.
Did you know that Roy Lichtenstein, world famous artist, designed the logo for Dreamworks Records?
You can bet he didn't get paid $50 for that . . .
You just gotta love this quote from the exxon case at goodlogo.com
I valued the double x for its neo-subliminal memory-retention value and also for a certain similarity to the two s's in Esso...
Can someone show me facts that support that a blue logo is bad? So everyone is using blue, who cares? A bunch of designers talking about stuff that doesn't matter.
I would really like to see a side-by-side test of a logo designed by an amateur and a pro design shop -- which does the client pick
Umm...probably whichever one can sell the client the solution.
You just gotta love this quote
There's some wonderfully corny copywriting on that site. Some of my favorites:
(macromedia) "the logo is superstrong"
(Nike) "printed in orange over the outline of a checkmark, the sign of positivity"
(ICI) "Wolff Olins introduced the clean, modern combination of white letters against a blue background"
While you have to give them credit for putting the site up, the writing seems, well, a little made-up at times.
how to rip off a site:
1. http://www.amazon.com
result: http://www.goodlogo.com
how to rip off a site:
1. http://www.amazon.com
result: http://www.goodlogo.com
I would really like to see a side-by-side test of a logo designed by an amateur and a pro design shop -- which does the client pick?
The experience of NBC in the 1970s: they paid top dollar to a branding firm to develop a new logo (“N”) only to find that a painfully similar version was already in use at Nebraska public television station, NETV. As the story goes, NBC negotiated with NETV to be able to use the “N” for an additional huge sum of money.
NETV's logo? ...I heard they paid an intern $50.
I guess I am also not too original..
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