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Buddies No More

09 Mar 2004 by Matthew Linderman

The recent Search Engine Strategies conference revealed Google and Yahoo aren’t too cozy these days. WebProNewsstaff writer Garrett French says, “You could almost always count on some crackling tension between the two search giants.”

The big talk at this conference was the new Yahoo paid inclusion program, which allows webmasters to pay to show up in Yahoos primary search results. At the close of Google employee Craigs presentation he declared, in a comment obviously leveled at fellow presenter Tim Mayer of Yahoo, our search results are not for sale.

4 comments so far (Post a Comment)

09 Mar 2004 | Charbel said...

if Google's search results are not for sale, then why do they have 2 paid advertisements showing up at the top of each search result page...

Regardless, google's results have been less and less relevant over the past several months. They made some changes to their algorithm which I think backfired on them...

I see Yahoo making a come back, along with MSN...

09 Mar 2004 | Colin said...

Charbel, the issue at stake is whether or not paid results and paid crawls are identified as such or simply rolled in with all the other actual relevant results. I, personally, appreciate Google's stance on this, as I believe the disclosure is necessary to identify advertising vs. bot results, which have a kind of implied impartial journalistic bent.

09 Mar 2004 | Slip said...

Ive read an article on this some time ago, and I must say that I really do not care for Yahoo and I dont really thing Yahoo will have a future without Google (future, as in being the top search engine).

10 Mar 2004 | jarv75 said...

I can't wait for Yahoo to get things together. The competition will be healthy. Google has far too large a market share at the moment (probably rightfully so).

I understand that Yahoo will also have a free add url form.

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