07 May 2004 | TheBrad said...

"Buy this razor and we'll screw you on the price of the blades!"

A rare moment of honesty -- albeit oblique -- in consumer marketing.

07 May 2004 | ML said...

"I'm a manly man." They should throw in a pack of rubbers too.

07 May 2004 | steve minutillo said...

I can't believe they're trying to pass off a 7-bit screwdriver in this day and age. Why can't they go fully 8-bit clean? Don't they care about international users?

07 May 2004 | Mark Fusco said...

I'm a manly man." They should throw in a pack of rubbers too.

I think you're on the right track there with their marketing effort. Wasn't it this razor that had the stupidly goofy, overly sensual / sexy Super Bowl ad?

"Screw" is the key word here for manly men, but it has nothing to do with cost of the blades.

07 May 2004 | ajr said...

I bet in prisons they would call this a weapon pack or maybe a shank pack plus.

07 May 2004 | beto said...

ROTFLMAO... how appropriate, indeed.

07 May 2004 | Peter Griffin said...

So.. do I.. do I shave the screwdriver?

08 May 2004 | ffub said...

I've always found razor advertising more than a little odd. Mach 3? A razor blade... at mach 3? Thats just scary, not enticing.

08 May 2004 | andrew said...

They're not co-packed, but I passed this odd combination at Jewel tonight.

08 May 2004 | Paul said...

The women's version, Venus, was running a promo pack with a free Secret deodorant.

Lesson learned: men love to screw. Women love to have dry, nice-smelling armpits.

10 May 2004 | Michael said...

I actually bought one of those in January and the screwdriver is as good a general-purpose screwdriver as I have ever used. It even includes two Torx bits, so it's geek friendly.

11 May 2004 | Rachel said...

The other night at the supermarket I saw an even odder combination - Dr. Scholl's gel shoe inserts, packaged with a small battery-operated radio. I have absolutely no idea what they were thinking.

12 May 2004 | Scott said...

I'm with Michael. I got one in last year's promo and use it all the time. I look at it that I paid $7 for a screwdriver and got a free razor.

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