Defensive Design for the Web: How To Improve Error Messages, Help, Forms, and Other Crisis Points
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CRM is all the rage these days. From Salesforce.com to Peoplesoft, CRM applications sound like they are must haves for growing businesses. But are they? I keep hearing about CRM-this, CRM-that, but I still don’t know how 37signals would use a CRM tool. Plus, I feel like CRM tools are tailored towards the big guys, not small business. Do you think CRM can help the small guys? Are you using CRM software to manage your business? What does CRM mean for you? Or, better yet, what does it do for you?