08 Sep 2004 | will said...

Whoever comes to your door, just say, "Hey! You are a founder!"

If you are wrong, oh well. If not, great! Just send me some groceries.

My boy wears size 5 diapers ;)

08 Sep 2004 | Russell James Smith said...

I could find one picture of the founders on the peapod website, it was a bit small, but I figure maybe you could print it out and paste it next to your door.

Then I noticed a kicker, one of the guys is dressed as a giant Peapod, if he doesn't turn up dressed like that I'm not sure you'd be able to pick him out.

08 Sep 2004 | Darrel said...

Isn't the whole point of peapod so you don't HAVE to be there when the groceries come?

08 Sep 2004 | Grant said...

Putatively, are the founders of Peapod setting new standards for vanity? I mean, what's the successful outcome of this campaign, everyone in Peapod's service areas knows what the founders look like? Holy useful.

08 Sep 2004 | Don Schenck said...

Almost as vain as real estate agents, who have their pictures plastered all over every ad, business card, sign, billboard ...

08 Sep 2004 | Mark said...

Maybe the unspoken point of the campaign is to build similiar experiences to that of Russell's

Increase traffic and brand awareness of Peapod's website through the "back door" method of having curious people like Russell search for the founders' photos.

I fell for it myself. Scoured the entire Peapod website, gained new insight to the company. Might even be inclined to buy into their service.

09 Sep 2004 | engelgrafik said...

I agree with Mark. Never underestimate the sophistication of those we'd normally think are "beneath" us. Peapod might know exactly what they're doing. Getting lots of backdoor marketing for the cost of some folks' groceries.

20 Sep 2004 | Johnnie C said...

Look for the wrinkly white guy dressed too well to be delivering groceries. Also check out the car. It will look similar to those cars you find driving too slow with the turn signal stuck in Florida.