17 Sep 2004 | Solomon said...

I believe that almost without fail, the leaders of tomorrow will emerge from the companies that create Good Enough products and services that are simplistic and that customers can consume with ease. We have reached a Tipping Pointand it will be interesting to see what will emerge from the post dot.com boom. Hell I believe that we need a new name for this erawhat shall we call it..the era of simplicity?!?!?

17 Sep 2004 | Jonny Roader said...

I believe that almost without exception, Cluetrain philosophising is the latest manifestation of the age-old snake oil phenomenon. It's surely true that the companies creating Good Enough products will succeed. Like, duh! I have personally reached Tipping Point with all this nouveau marketese. The era of BS is upon us, again.

17 Sep 2004 | Solomon said...

Wow...easy Jonny. I am not selling anyone anything here...what I am talking about here is failure vs. survival, profit vs. loss, period. Im sorry to tell you my friend but there is no Like, duh! anymore. You mean to tell me that you would have predicted that Delta Airlines, one of the best airlines in customer service and on-time arrival would be filing for bankruptcy?!? What about Sony discontinuing the sale of the Clie in the US? What about CRM market leader Siebel and their struggles?!?! It is my sincere hope that how ever you earn a living that the leaders of your company get what I am sayinghold on tight to your pension!!

17 Sep 2004 | Don Schenck said...

What Jonny wrote is resonating with me. Good point.

17 Sep 2004 | karl said...

I believe there is still a 'Like, duh!' and that something like "Companies that create products that are good enough will fare better than companies who don't create products that are good enough" is one of the things that fall into this category.

17 Sep 2004 | (required) said...

i like your cheap window blinds they remind me of my ferret.

17 Sep 2004 | Josh Petersen said...

Those blinds look pretty nice in person.

Hoopla is hoopla & real change is real change. Folks can talk about it, or they can go do it (make hoopla or make change). The results speak for themselves. There are 40 people in this room paying 400 bucks to hear the lessons of basecamp. That sort of speaks for itself.

17 Sep 2004 | name said...

why is everyone looking to the right? what is happening out of frame? did someone enter the room and make a funny noise? i wish i was there to know.

18 Sep 2004 | Jonny Roader said...

Apologies for the flippancy, Solomon. You've obviously given this good thought and I should've recognised that.

I just can't stand that 'hip-business' rhetoric. It hides more than it tells, if you see what I mean. A somewhat strange way to express an 'era of simplicity'.

18 Sep 2004 | Mark Shead said...

The conference was well worth it. I would highly recommend it....especially for anyone who is considering selling software as a service.

18 Sep 2004 | Holy Cow said...

No ALT attributes on your images? Shame on you! (No, they're not "ALT tags")

18 Sep 2004 | David said...

The workshop wasn't nearly as dramatic as these pictures make it out to be. I promise.

18 Sep 2004 | Richard said...

If simplicity is an exception in the search for innovation then we could tell the people at Red Herring...

http://www.redherring.com/Rh100Nomination.aspx

18 Sep 2004 | Arturo said...

>The era of BS is upon us, again.

Actually... its always between us, lurking around the corner ;)

21 Sep 2004 | (name required) said...

The pictures look a bit underexposed, you may think about using as "fill flash" which is basically the camera overriding the automatic settings to provide additional light to your subjects.

21 Sep 2004 | sara said...

Who is the guy in pic #2? He is pretty cute!

21 Sep 2004 | Dave Strus said...

That's David Heinemeier Hansson, sara. He's the programming guru.

I'm sure there's more contrast on a Mac (so you can see his arm), but on a PC, it looks like there's an alien bursting out of Jason's chest in pic 1.

22 Sep 2004 | dm said...

I think "sara" is really just DHH masquerading as a girl on the internet, nice try ruby man.