Defensive Design for the Web: How To Improve Error Messages, Help, Forms, and Other Crisis Points
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If you can remember, how did you first hear about Basecamp?
And here’s the response chart so far:
Pretty cool to see that the top two ways people have heard about Basecamp is via blogs and word of mouth. People enjoy talking about the things they love — and hate — which is why you need to work so hard on making the customer experience the number one thing you focus your development energy and resources on.
It’s never been easier to spread the word, so if you have an idea for something (a business, product, service, book, whatever) get out there and do it. Make it great, keep your team small, keep your overhead low, treat your customers with respect, get it in front of the right people, and the market will take care of most of the marketing for you.