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Wait, what's this?
21 Dec 2004 by Jason Fried
88 comments so far (Post a Comment)
21 Dec 2004 | Matthew Oliphant said...
It's a hat. It's a broche. It's a pterodactyl.
21 Dec 2004 | Jake said...
An optimistic snowglobe for project managers!
21 Dec 2004 | Ryan Brill said...
Whatever it is, it's identifiable with the basecamp brand, for what that matters...
21 Dec 2004 | Russ Smith said...
Some sort of to-do or check list for projects?
21 Dec 2004 | daveg said...
"Don't blame me, I accidentally voted for Basecamp"
21 Dec 2004 | Urbanchords said...
It means Jason got all of his Hanukkah shopping done.
21 Dec 2004 | DaveMo said...
It's the new logo for the 37 Signals "Secret Product", code named "Checkov"; short for "Check Original Version" (and a play on the Russian Authors name). A new hosted application for collaboration and version checking between clients and developers.
Okay, so I made all that up just now. But didn't it sound good?
Happy Holidaze!
21 Dec 2004 | Sheldon Kotyk said...
If I turn my monitor upside down I get white flakes.
21 Dec 2004 | oier said...
I a force field protected finished task (aka not undoable) ;)
21 Dec 2004 | Blake Scarbrough said...
It is 'e-voting' from 37 signals. Voting made easy. You don't have to worry about hanging chads, confusing butterfly vote books long lines—it is simple clear voting interfaces.
I only wish it were true.
21 Dec 2004 | Xyppie said...
lol @ Sheldon Kotyk :)
I think it's a really cool logo. It's seems like an project what's in project but what's status is 'inactive' for a while...
21 Dec 2004 | Stephen McKenna said...
It's the first e-commerce checkbox, up for auction on eBay. The starting bit is $19.95.
21 Dec 2004 | TG said...
Clear gumdrop with crunchy checkmark middle!
21 Dec 2004 | Jamie said...
Uh... Checkboard?
21 Dec 2004 | Darrel said...
Votes for sale?
21 Dec 2004 | JP said...
Writeboard's out of alpha!
21 Dec 2004 | Solomon said...
Easy..easy...I think I may have it folks....or at least be in the ballpark.....I do recall you guys talking about some sort of mass paper check creation online....not sure what the application of such a service would be though. Perhaps you are creating a more tangable paypal for those people that are not technically inclined?!?!...we'll see soon I guess.
21 Dec 2004 | Thomas Baekdal said...
Greenish and blueish - and hopefully it has something to do with Basecamp, otherwise it is brand confusion.
21 Dec 2004 | Ryan C. said...
An desire to test the effectiveness of a new product logo by seeing if anyone can guess what it represents w/out any additional information about the product? ;)
21 Dec 2004 | Mike D. said...
I'm going to go with some sort of icon representing source control capabilities in BaseCamp.
21 Dec 2004 | Jake Walker said...
It's a logo for an easy to use survey web app you've created.
21 Dec 2004 | lvaro said...
its TaDa!
21 Dec 2004 | Eric Eggert said...
This icon says: "This is a protected and valid tv screen which can be placed on gras, too."
21 Dec 2004 | Ian said...
I don't know. All my screen reader says is "Mystery logo". How about offering an accessible version of the question?
21 Dec 2004 | Will Hayworth said...
"Basecamp: Mission Accomplished!"
or a symbol for the To-Do list functions in Basecamp. Or maybe that something's been completed (in Basecamp, of course).
22 Dec 2004 | Randy said...
Is this the new secret app?
22 Dec 2004 | Colin said...
I am guessing it is the logo for a new site quality assurance feedback application.
22 Dec 2004 | Jake said...
Snow.
Globe.
22 Dec 2004 | Marten Veldthuis said...
My bet is that it's an ubercool Getting Things Done application. Either that, or they've implemented the checklist at the end of Defensive Design for the web as a webapplication.
Oh, and does the first one to get it right get a prize?
22 Dec 2004 | YoungHistorians said...
Some kind of voting tool?
22 Dec 2004 | Attis said...
It's could be project "Rooster" or project "Burnham". They own two domains that go with these two codenames.
22 Dec 2004 | John Zeratsky said...
I'm leaning toward something involving version-checking/source-control.
22 Dec 2004 | andy said...
or the other way around...
22 Dec 2004 | Attis said...
http://workrev.com or http://www.ad12.com/
22 Dec 2004 | Jesper said...
Is it a plane? Is it a bird? No, it's 37signals' as of yet unnamed task management service that will hopefully blow everything else out of the water.
22 Dec 2004 | Farhan Lalji said...
Its a new application to save the ozone layer, called OOK.
22 Dec 2004 | mark rush said...
its a browser check button its a monitor check button (round edged box looks like an old crt tv)
22 Dec 2004 | Kevin Cannon said...
Guesses. Is it 'Basecamp Certified' or 'Basecamp Compatible' ?
22 Dec 2004 | Don Schenck said...
DUH ... it's Guerilla Marketing ... that's what it is.
Funny, because I'm currently reading this book.
22 Dec 2004 | berkus said...
"TV's well on the grass"
22 Dec 2004 | Bill Brown said...
It's a blatant buzz generator for 37signals' new product.
22 Dec 2004 | David said...
It's an image that test's your browser's support for GIF's. If it works, you get the check box.
It's either that or my favorite food, checkmark under glass.
22 Dec 2004 | Darrel said...
Anyone ever watch the 'This Old House Hour' where they pass around objects and read the corniest of scripts 'guessing' what the product is?
That's what this is.
;o)
22 Dec 2004 | A. Casalena said...
I think for the holidays, you should make it snow inside the Basecamp globe (and this new one too =]).
22 Dec 2004 | Peter Cooper said...
I wish it was still as easy to look up all the domains a single company had registered, as this would be solved by now ;-)
22 Dec 2004 | Randy Peterman said...
The comments to this are the funniest comments I've read in a long time! If nothing else, this is funny.
22 Dec 2004 | CM Harrington said...
It's a snow-globe with a checkbox, duh!
22 Dec 2004 | Egor Kloos said...
Disabled checkbox? Approved label? Basecamp certified? hmm. Looks confusing anyway.
22 Dec 2004 | Matt K said...
A demonstration of a great marketing technique
22 Dec 2004 | hartmurmur said...
It's a hat. It's a broche [sic]. It's a pterodactyl.
Best comment ever Johnny. I love it!
22 Dec 2004 | Mat said...
Very small rocks!
22 Dec 2004 | Doug said...
It's a hula-hoop. You know, for kids!
22 Dec 2004 | Matthew Oliphant said...
Yeah, sorry about that. I noticed the typo right as I clicked Post.
22 Dec 2004 | greg said...
Federally approved breast implants?!
23 Dec 2004 | ~bc said...
In marketing terms, it's known as "a teaser."
It may also be why Jason isn't answering his email. Probably the same with all of them.
23 Dec 2004 | Randy said...
Hmm, anything.37signals.comm gives me the same message.
23 Dec 2004 | Scott Brooks said...
I think they are just fishing for ideas for their next project :)
23 Dec 2004 | jason said...
checkmark + paper checks + sending money + ad12 + workrev + burnham
=
rival to adwords?
e-check-cashing?
37 pyramid schemes?
..
why doesnt someone hack into their basecamp site and clue us in.
23 Dec 2004 | Dominus said...
A logo.
23 Dec 2004 | Jaan Orvet said...
It's the future.
23 Dec 2004 | Marten Veldthuis said...
I've solved it! It's *indoor golfing*.
24 Dec 2004 | ffub said...
Is this a trick question?
24 Dec 2004 | lt said...
37betterbasecamp
25 Dec 2004 | tom said...
It's obviously a mystery logo. Don't you guys read alt text!? :P
26 Dec 2004 | padawan said...
I bet with Marten: the smallest yet usable GTD implementation.
26 Dec 2004 | Sam said...
It's a .gif file.
26 Dec 2004 | Ian said...
No changes for accessibility to this page - my screen reader still says just "Mystery logo". 37 signals, I recommend the book "Building Accessible Websites" by Joe Clark.
26 Dec 2004 | Randy said...
No changes for accessibility to this page - my screen reader still says just "Mystery logo"
That's what it is, a mystery logo. That's the point of the post. Jason is asking people to guess what it is.
27 Dec 2004 | Victor said...
I also think it has something to do with TODO lists and Getting things done.
Which would be a good thing, of course.
Umm... I think 37S is dry of ideas and is fooling us to come up with an idea for a new app.
27 Dec 2004 | Don Schenck said...
It's an Idiot Attracter ... and it's working! :-)
28 Dec 2004 | Racta said...
It's shit.
28 Dec 2004 | Chris said...
It's a deckchair floating in a outdoor swimming pool.
29 Dec 2004 | Larry Burningham said...
Eureka!
It means that the vote passed for Basecamp prices increases.
Just kidding. I couldn't resist.
30 Dec 2004 | Hagbard Celine said...
It's uh, a new application for storing your replies to web-based forms.
You know, online check caching.
30 Dec 2004 | bob said...
can we know what it is......frankly this is getting stupid now
02 Jan 2005 | Mark Davis said...
I'm going to take a wild guess and say that it is an application similar to iCal for Windows. Something that lets people subscribe to iCalendars without having Mac OS X and iCal. It is a 37signals product and they will promote the product from the Basecamp website as an application to use when subscribing to Basecamp todo lists.
02 Jan 2005 | JF said...
Good guesses everyone. Some were certainly closer than others. We'll be sharing very shortly.
02 Jan 2005 | engelgrafik said...
First thought: TV Poll?
04 Jan 2005 | Chriztian Steinmeier said...
BetterBugZilla ... BetterBugZilla ... BetterBugZilla ... BetterBugZilla ... BetterBugZilla ... BetterBugZilla ...
... pleeeeeeaaaasssseeee.... :-)
