You get what you give

07 Feb 2005 by Jason Fried

A lesson on generating new business can be had by visiting R.Bird’s Patterns. The Patterns series is “a series of professional observations about package design practices within specific product categories.” And they give them away free. For example, here’s a report on energy drinks in which they analyze color, shape (including an interesting resemblance to batteries), environment, and point of sale displays. Pretty cool stuff. More businesses would be wise to do this.