Battle of the blades 09 Oct 2006
50 comments Latest by Mike the impaler
The arms race between razor companies is reaching a comical level. Check out this Onion-like article on razor features from CNNmoney.com:
Gillette has escalated the razor wars yet again, unveiling a new line of razors on Wednesday with five blades and a lubricating strip on both the front and back…
The move renews an ongoing blade battle with Schick, the shaving unit of Energerizer (Research), which launched a four-blade razor, the Quattro, last year. The move ate into Gillette sales and sparked a legal battle between the two companies…
“The Schick launch has nothing to do with this, it’s like comparing a Ferrari to a Volkswagen as far as we’re concerned,” Chairman, President and Chief Executive James Kilts, told Reuters.
The Fusion will also be available in a power version and features a micro-chip that regulates the voltage and blade action. Other high-tech features include a low battery indicator light and a safety switch that shuts the razor down after eight minutes of continuous operation.
Pfft. I won’t be satisfied until my razor comes with cup holders and plays MP3s!
Actually, we were discussing shaving and blades vs. electric razors the other day (Jason is the sole electric fan, the rest of us are bladers). Some tips from a sensitive bunch:
Jason uses the Braun 8595 Activator Self-Cleaning Shaving System and says the cleaning makes all the difference. It includes an LCD display and “20 different hair-capturing opportunities.”
Ryan hated shaving until he discovered shaving cream from Lush (for sensitive faces). He says, “I used to have problems with cutting or burning and Lush eliminated those.”
I’m a big fan of shaving in the shower using a fog-free mirror. Viva steam.
I’ve got a friend who swears by PFB Bump Fighter razors for his delicate skin. It’s marketed to black guys but works for sensitive types of all shades. (I’ve heard those battery powered razors actually make a difference too, but I remain skeptical.)
I also advocate getting an old-fashioned shave at a barber shop at some point. I got the lather and straight blade treatment once and it was definitely a neat experience. (Straight blade = less razor.)
The headblade razor is supposed to be the way to go if you want the Seth Godin/Michael Jordan look. Plus, it’s pretty neat from a design (and marketing) standpoint too.
Any other shaving advice to share?
Update: There actually is an Onion story called Fuck Everything, We’re Doing Five Blades. [tx Mark]
You know what happened next? Shut up, I’m telling you what happened — the bastards went to four blades. Now we’re standing around with our cocks in our hands, selling three blades and a strip. Moisture or no, suddenly we’re the chumps. Well, fuck it. We’re going to five blades.