Crazyegg = crazy good 29 Sep 2006
38 comments Latest by rickdog
Crazyegg is a neat tool that gives you a clear picture of where visitors are clicking on your site. We’ve been using it to track traffic on our sites and we’ve been really impressed with it. It’s dead simple, beautifully executed, and damn useful (plus it’s built on Rails).
Part of the cool concept here is that you can set up A-B tests. Spec how long, or how many clicks, you want to test one version (e.g. test a home page layout for 5000 clicks or 2 weeks) and then make changes and test the new version to see how the results differ.
Of course this is all info that has always been available in the logs. But the quick, clear UI takes this data out of the shadows and brings it into the light.
There are a few options for how to look at your data but we’ve been digging the heatmaps. Here’s a look at a heatmap of the Basecamp site…
…and one for the Backpack site.
Since the login link at Backpack got so much love we placed a yellow background behind it to call it out more. We also added a log in link to the Basecamp site too:
(There was no login link there before because it’s a trickier issue at Basecamp — customers need to login in at their private Basecamp URL. The link we added actually connects to an FAQ that explains how this works.) We’ll be keeping an eye on the sites using this method as we continue to tweak them.
The crazyegg blank slate that gets you started is quite nice too:
1-2-3 steps explain how to get started and there are helpful boxes that explain “What should I test for?” and “What do the results tell me?”
Public to private
And yet one more nice touch at crazyegg.com: The public site becomes the private site. If you are logged into your account and you go back to the crazyegg.com site, you are still logged in — and the signup page becomes the upgrade page. Going to the sales site to manage your account is an intuitive path for a lot customers so it’s a slick move.