Driving product decisions from the gut 13 Sep 2005
20 comments Latest by kfsdjfisdjfiosdj
In Time’s article on the iPod Nano, Apple reaffirms their mission to guide instead of follow their customers:
It was a gutsy play, and it came from the gut: unlike almost any other high-tech company, Apple refuses to run its decisions by focus groups.
You can and of course should listen to your customers. But to be able to innovate on their behalf, you need to place an even higher premium on your own vision.