Getting Real book update: new version, sales, feedback, contributors, etc. 03 Mar 2006
133 comments Latest by Dennis
News on the Getting Real book:
New version available
First off, there’s a new version of the PDF up now. We’re following Getting Real principles and adjusting on the fly based on the feedback we receive (thanks to everyone who’s emailed or posted constructive comments). The updated version fixes a few spelling errors and makes the PDF less of a toner hog by converting the black chapter pages to white.
If you already purchased a copy, you can download the updated version at the same URL sent to you in your original email receipt. You only have 72 hours from purchase date to do so though (the link expires after that).
How’s the book doing so far? Since we launched it yesterday, we’ve sold over 1,750 copies. That’s exciting. These numbers demolish the sales pace of our first book, Defensive Design for the Web, which was released through the traditional publisher/bookstore model. DIY publishing: There’s a new sheriff in town.
And while we can’t name names, people at some of the world’s best-known tech companies are among the buyers. Looks like there’s interest in Getting Real ideas among big and small companies alike. Got your copy yet?
After the jump: site license version vs. single copy version, some early positive feedback from readers, and a shout-out to the non-37signals folks who contributed to the book.
Site license version vs. single copy version
It’s been interesting to see that nearly 10% of the orders have been for the 10-copy site license version instead of the single copy version. Thanks to everyone who chose this route. It’s great to see people doing the right thing and spending the extra cash for the site license version. It goes to show that if you give people the opportunity to do the right thing — and make it easy for them to do so — many will take you up on it. We even received a couple of good-vibe comments like this one: “Thanks for the 10 copy option. It’s what I bought. Honestly, I would have given it to 8 people had you not provided this option. Thanks for giving me a chance to keep some karma by paying for what I’ll do.”
Praise for the book
As for the book itself, here’s some early feedback (found at the original launch announcement post):
“I got more out of reading this little e-book than just about any other computer-related book I’ve ever read on any topic that I can possibly think of. Whoa. I think you applied Getting Real to the book. :) And that’s fine - when I want verbose frills, I’ll read Jame Fenimore Cooper. When I want a brain supercharge, I’ll read something like this.” -Jared White
“I’m in charge of changing the direction of our primary web site. Since I started reading Getting Real, I’ve got 5 solid ideas for posts I NEED to write in order to make this thing a success; and I know it can be.” -Rabbit
“Nice work guys! Well worth the wait. This book is a great reinforcement to what was taught in the workshop.” -Bill P
“In a word, quality. Thanks 37s for what you’re doing and for sharing the knowledge love.” -Blake
“One of my colleagues turned me on to the book earlier this week and I have to say after downloading the book yesterday, I have not been able to put it down. Great job guys!” -Don Grantham
And finally, we’d like to give a shout-out to the other folks who contributed to the book. While the bulk of the text was written by 37signals, you’ll also find snippets from around the web (including some comments from here at SvN) and great exclusive contributions from the following prominent thinkers:
- Sanaz Ahari, Program Manager of Start.com at Microsoft
- Seth Godin, author/entrepreneur
- David Greiner, founder, Campaign Monitor
- Matt Hamer, developer and product manager, Kinja
- Andrew Hunt, The Pragmatic Programmers
- Mark Hurst, founder of Creative Good and creator of Goovite.com
- Edward Knittel, Director of Sales and Marketing, KennelSource
- Merlin Mann, creator and editor of 43folders.com
- Mark O’Sullivan, developer of Lussumo
- Michael Reining, co-founder, MindValley & Blinklist
- Derek Sivers, president and programmer, CD Baby and HostBaby
- Eric Stephens, BuildV1.com
- Dave Thomas, The Pragmatic Programmers
- Andre Torrez, programmer and VP of Engineering at Federated Media Publishing
- Gina Trapani, web developer and editor of productivity/software guide Lifehacker
- Khoi Vinh, New York Times Online
- Josh Williams, founder, Blinksale
A hearty thanks to these folks for adding their two cents. Their varied perspectives and real-world examples of Getting Real add a ton of value to the book. In the upcoming weeks, we’ll be posting many of these bits (including some that didn’t make it into the final edition of the book) here at SvN. Stay tuned.
UPDATE: We’ve had a few cancellations last week for our Getting Real Workshop on March 31st. There are currently 4 slots open for anyone interested.