Nike’s major lift 27 Jun 2005
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There’s a striking similarity between the poster for Nike’s “Major Threat” East Coast Tour (skateboarding) and a 1984 album cover from Dischord’s Minor Threat.
When asked by Pitchfork if Nike had obtained permission to mirror the art, Dischord Records said:
No, they stole it and we’re not happy about it. Nike is a giant corporation which is attempting to manipulate the alternative skate culture to create an even wider demand for their already ubiquitous brand. Nike represents just about the antithesis of what Dischord stands for and it makes me sick to my stomach to think they are using this explicit imagery to fool kids into thinking that the general ethos of this label, and Minor Threat in particular, can somehow be linked to Nike’s mission. It’s disgusting.
Update: Nike apologizes and says, “This was a poor judgement call and should not have been executed without consulting Minor Threat and Dischord Records.”