No more “more” pages? 19 Jul 2006
64 comments Latest by Mi
There’s no semantic meaning in these numbers; there’s no telling what’s lurking behind a representing numeral’s bland exterior. If I find something good on the fourth page, I’ll be unlikely to find it again without aimlessly clicking on random number after random number. Normally, if I don’t find what I want on the first page, I’ll usually just give up…
The problem is that every time a user is required to click to the next page, they are pulled from the world of content to the world of navigation: they are no longer thinking about what they are reading, but about about how to get more to read. Because it breaks their train of thought and forces them to stop reading, it gives them the opportunity to leave the site. And a lot of the time, they do.
In order to demonstrate an alternative, Humanized created a news aggregator with a feature called Humanized History. When you get near the bottom of a page it automatically adds more content. It’s like an endless page. The point? “Don’t force the user to ask for more content: just give it to them.”
Video and more after the jump.
Interesting concept. Unfortunately this “solution” creates new problems. For starters, Humanized History turns your scrollbar into a liar. The bottom’s actually the middle. And since reference points are always changing, going back and forth within a page — say, to find a specific piece of content you viewed already — becomes quite difficult.
Humanized acknowledges there are drawbacks and is working on improvements. So while the idea isn’t ready for prime time yet, the fresh thinking here is at least worth a look.
Related: Humanized’s Philosophy (e.g. “Your train of thought is sacred,” “It’s not your fault,” etc.)
Update: Live.com has a similar feature dubbed infinite scrolling: “One thing we learned from our research with users is that most people don’t click on the ‘next page’ link. So, we got rid of it. We’re now finding that people who use Live.com look at more search results than they used to.”