Point and shoot software 11 Sep 2006
43 comments Latest by Eric Diamond
The best camera isn’t the one with the most features or the fanciest lens or the biggest price tag. The best camera is the one you actually carry.
There’s an inevitable tradeoff between SLRs and point and shoots. Technically speaking, SLRs are better cameras. A Canon Digital Rebel or Nikon D70 will give you higher quality photos and a lot more options.
The catch: They’re also a lot more likely to be left at home. They’re big and bulky and require lots of manual reading in order to figure out how to use all those features. An SLR camera may be better on paper, but its value declines a ton when it’s too big to carry or too complex to use.
For most people/situations, a simple, small, point and shoot is good enough. Yes, these cameras usually give you fewer megapixels and a crappier lens and minimal options. But you know what you do get? Your camera in your pocket. The value of that is huge. Plus, you don’t need to be an expert on focal lengths, shutter speeds, or ISOs. Point and shoot means you can do just that.
“The best camera is the one you actually carry” concept applies to software too. The best app in the world is worthless if it’s too cumbersome to “carry.”
That’s why we aim for less and simple. Our goal: point and shoot software. Software that fits in your pocket. Software that doesn’t require a manual. Software that actually gets used.
For some people, it’s not enough. They need more features, more power. That’s OK. As Bill Cosby said, “I don’t know the key to success, but the key to failure is trying to please everybody.”
Our market is people who just want to get the shot. People who are in a hurry. They’re not trying to create an artistic masterpiece, they’re trying to manage a project or organize information or communicate efficiently. They’re willing to satisfice if it makes their lives easier.
Most of the time, a quick solution that works is preferable to a perfect solution that requires lots of heavy lifting. Better-on-the-shelf is worthless compared to good-enough-in-your-pocket.
Decision makers usually look for the first workable option they can find, not the best option…Since the first option they consider is usually workable, they do not have to generate a large set of options to be sure they get a good one…The emphasis is on being poised to act rather than being paralyzed until all the evaluations have been completed.