Saab: Born From Jets… So? 18 Jan 2006
86 comments Latest by Robert Jisa
Anyone else think Saab’s new Born From Jets tagline is silly? I get that Saab was founded by 16 aeronautical engineers, but does anyone think that has anything to do with the company now or the cars that come off today’s assembly line? And why reach way way back to talk about the company today? Anyone buying this?
Ok, I see the influence here in this beauty from 1947…
…but I don’t see it in their cars today. I quite like Saab, but I don’t think this association with jets benefits them — especially when the other cars in their class are generally faster, safer, handle better, and have nicer interiors.