Seth Godin on keeping it small 09 Jun 2005
9 comments Latest by GO7778
Seth Godin’s writing about the joy of small. Small is the new big discusses some of the advantages to being small: the founder conducts more of the customer interactions, the founder is close to the decisions that matter and can make them, quickly, you get the flexibility to change the business model when your competition changes theirs, and you can tell the truth on your blog. “A small law firm or accounting firm or ad agency is succeeding because they’re good, not because they’re big,” he writes.
In a follow-up post, titled more on small, he talks about the impact staying small has had on his own business.
1. the kind of project that’s “interesting” is now very different. It doesn’t have to be strategic or scalable or profitable enough to feed an entire division. It just has to be interesting or fun or good for my audience.
2. the idea of risk is different as well. I can write an ebook and launch it in some crazy way and see what happens. I can build a dot com enterprise with a questionable business model and just see what happens. Because my costs are a whisker compared to a large organization, there’s just no comparison in the way I can approach something (compared to, say, a publisher).