Small Biz 101: Digg is Your Marketing Secret Weapon 17 May 2006
65 comments Latest by Sumanth
The goal of this series is to share some of the lessons I’ve learned from starting my own small business. In today’s article, I’m going to share a great tip for increasing the amount of readers on your blog.
Where is Everyone?
You already know that blogs are an amazing way to do marketing, so you’ve installed WordPress, crafted a brilliant blog post and published it. Now all you’ve got to do is pour yourself a nice glass of chardonnay and watch the traffic role in. Right?
The Power is in the People
Just because you write something brilliant, doesn’t mean tons of people will read it. You’ve got to find a way to get that article out to the masses … but how?
Digg to the Rescue
I had heard about Digg but I didn’t believe the hype. Digg was supposedly the new Slashdot, right? I just didn’t buy it. At least until a couple of weeks ago.
We published an article on Vitamin about web design and it got a decent amount of traffic. Then one day, our stats went through the roof. It was insane. What was going on?
We got Dugg and here are the stats to prove it. A 250% increase in traffic!
Someone had posted the article on Digg and it struck a cord with Digg readers around the world. That single article on Digg is responsible for us picking up over 1,000 RSS readers in just two days!
How to Digg Your Article
So hopefully I’ve encouraged you to take Digg seriously. Now what? Here’s how to get started:
- Publish an article on your blog
- Create an account on Digg
- Go to the Submit a Story page on Digg
- Follow the instructions
- Note the URL of the your story on Digg (It’ll be something like www.digg.com/your-category/the-title-you-gave-it)
- Edit your post and add something like this to the bottom of the article:
Like this article? <a href="www.digg.com/your-category/the-title-you-gave-it">Digg it</a>!
If your article manages to get 500+ Diggs, you’ll see a serious jump in your traffic.
The Final Touch
Just a quick pointer: make sure your article has something valuable for readers. Before you publish it, ask yourself "If I were a reader, would I have learned something from this?" If not, revisit the article. No one will read or Digg an article that isn’t valuable.
If you have any great ideas for marketing on a budget, please add them to the comments below. Thanks for reading.