When big groups really want to get things done, they make the group smaller 24 May 2006
9 comments Latest by Dion Dock
Khoi Vinh, the Design Director for NYTimes.com and the man behind Subtraction (which is full of beautiful writing and crisp design), interviewed Jason for a feature at the Adobe Design Center Think Tank site.
So what do you talk about in an interview that runs at Adobe.com? Why you don’t use Photoshop of course.
We also sketch on paper a lot — much more than we go into a program like Photoshop. Paper is fast, cheap, and low resolution enough to get ideas out without having to worry about the details too early on. Worrying about details too early can kill you, and paper helps you skip the details.
In Photoshop you worry too much about pixels and alignment and colors. On paper you can get rough ideas out quickly without worrying about all the stuff that just doesn’t matter yet.
Khoi asks some good questions about Getting Real inside big organizations like the Times. Check out this bit from JF on small teams vs. big ones:
Another thing I find interesting is that when big groups really want to get things done, they don’t make the group bigger, they make the group smaller. For example, when Lockheed wanted to design the Stealth [bomber], they didn’t scale up the team, they scaled the team down. When Congress really needs to consider something important, they form committees. When the military needs to conduct an operation with absolute precision, they usually call on the best small team they have. I think there’s a lot corporate America can learn from that.