Your site’s got 1/20th of a second to make a first impression 17 Jan 2006
31 comments Latest by Rhet
In the study, researchers discovered that people could rate the visual appeal of sites after seeing them for just one-twentieth of a second. These judgments were not random, the researchers found — sites that were flashed up twice were given similar ratings both times.
The article didn’t talk much about what works and what doesn’t, or what customers consider a thumbs up or thumbs down, but the fundamental response is certainly worth noting.
I would suggest this is a big win for the big text camp. If people can quickly read something they’re probably more likely to “get it” and consider it worth their time. Just a hunch though.