Selling is a core skill. You have to know how to sell, whether it’s a product, an idea, or yourself. In 2012, Basecamp CEO Jason Fried saw the results of a bottled water-selling challenge at Techstars Chicago, a bootcamp program for startups. That one-day competition is the starting point for a conversation that includes the art of negotiation, Jason’s experiences selling knives, tennis rackets, and software; and other adventures in business.
![the HEY Imbox](/assets/svn3/images/app-hey.png)
Email’s new heyday
Email sucked for years. Not anymore — we fixed it. HEY’s fresh approach transforms email into something you want to use, not something you’re forced to deal with.
![a project in Basecamp](/assets/svn3/images/app-basecamp.png)
Tried Basecamp lately?
Used an earlier version, but moved on? Heard of it, but never signed up? Today’s Basecamp will surprise you! It’s all-new, entirely modern, and unlike anything else.