As part of a mini hiring boom at Basecamp this year, CEO Jason Fried went looking for a position that had never existed before at the company: head of marketing. Over a thousand people applied for the role. In the latest episode of the Rework podcast, Jason explains how he narrowed a very competitive pool of candidates to find the right person.
In the Market for a Marketer
Great Interview. I’m excited for the interview with Andy!
Btw, i got a question for the Mailbag Show to Jason: “If you haven’t met David back in the days, who would have done the programming for Basecamp? Would you have tried to do it yourself, outsourced or hired someone to do it?”
All the best from Germany.
Hiring an entrepreneur was a smart decision. It’s been my experience that being the first marketer in a business means you are going to get metaphorically beat up a lot. Having an ability to roll with the punches and write a new playbook will be critical.
Cheers,
Mike
Great interview. An entrepreneur must be a good marketer in my point of view. My company.
Best It Company in Bangladesh. Jason thought help us a lot in hiring marketing manager.