Basecamp’s new head of marketing, Andy Didorosi, comes on the Rework podcast to talk about how he started a bus company in his hometown of Detroit to help fill a gap in public transit; what he learned about building a business with a “buy one, give one” social mission; and why he left the company he founded to join Basecamp.
If you missed our previous episode on hiring a first-ever head of marketing, you can catch up here!
Kind of weird that the Head of Marketing position elicited zero comments.
I can totally understand why they picked you, Andy. Entrepreneurial spirit, getting things done mentality, and thinking about consequences, e. g. if you depend on grants. Looking forward to seeing what you do at Basecamp!