The Wii is beating the PS3 and Xbox 360 to pulps in the market place. In May, they sold 338K units — more than Sony (82K) and MS (155K) could manage together. In Japan it’s even more dominating, selling 5:1 against the PS3.

And while both of the super-advanced consoles from competitors are losing money for each unit handed over the counter, Nintendo is making a killing. As a result, the company’s market cap has peaked higher than Sony.

What a wonderful payoff for daring to be different with a simpler console that could be made at a profit from the get-go and can appeal to regular people who just want to have fun.