What’s the difference between time and attention? A lot.

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I recently realized that if I’m too busy to take something on, I shouldn’t say “I don’t have the time”. In fact, I often do have the time. It’s not that hard to squeeze in some extra time for someone. What I don’t have — and what I can’t squeeze in — is more attention. Attention is a far… keep reading

The first batch of Basecamp 3 updates

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Hello everyone! Wow! We’re just a few weeks into Basecamp 3 and so far the response has been fantastic! We’re so pleased that so many people are loving Basecamp 3 (here’s a great post from a customer who explains how they’re using Basecamp 3 to run their whole business). This is only the beginning — we have… keep reading

The day I became a millionaire

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I grew up lower-middle class on the outskirts of Copenhagen. Anywhere outside of Scandinavia, the socioeconomic label would probably have been ‘poor’, but Danish safety nets and support systems did their best to suspend the facts and offer better. Me in the middle in home-made clothing to go with home-made ninja weapons… oh yeah! But don’t… keep reading

I don’t want to be a winner

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Is there anything our society exalts more than The Winner? That fiery someone who crushes all competition to stand alone and victorious at the end. A genetic predisposition, I’m sure. The paradigm of competition is so ingrained as the basic business narrative that we usually don’t even recognize it, much less question it. Well, of… keep reading

Small is not a stepping stone

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People ask, “How big is your company?” It’s small talk, but they’re not looking for a small answer. The bigger the number, the more impressive, professional, and powerful you sound. “Wow, nice!” they’ll say if you have a hundred-plus employees. If you’re small, you’ll get an “Oh . . . that’s nice.” The former is meant as a… keep reading

Osmo Wiio: Communication usually fails, except by accident

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Osmo Wiio is a Finnish researcher of human communication. He has studied, among other things, readability of texts, organizations and communication within them, and the general theory of communication. His laws of communication are the human communications equivalent of Murphy’s Laws. If communication can fail, it will. If a message can be understood in different… keep reading

Basecamp 3 is here!

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So today’s the day we finally get to unveil Basecamp 3! Nearly 2 years in the making, Basecamp 3 is the most ambitious product we’ve ever built. There’s so much new and hugely improved stuff! Radically more powerful than any Basecamp before it, it still maintains — and expands on — the straightforwardness and ease-of-use that people around the… keep reading

RECONSIDER

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About 12 years ago, I co-founded a startup called Basecamp: A simple project collaboration tool that helps people make progress together, sold on a monthly subscription. It took a part of some people’s work life and made it a little better. A little nicer than trying to manage a project over email or by stringing… keep reading