Signal v. Noise

Maximilian Büsser is the MB in MB&F. They make wholly original mechanical creations – most of which tell time and fit on your wrist. MB&F’s machines are an acquired taste, and they’re priced out of reach for most, but they’re undeniably creative. I have deep respect for what they make, and how they make it.

Max is the creative force behind the whole thing. And he’s a remarkably thoughtful and insightful fellow. Humble, too. It’s hard to imagine how he manages to make a business like his work, but he does. And then some.

In this wonderful interview (embedded below), Max explains how and where he got his start. How he serendipitously found a mentor. How he mustered the courage to just go for it. Why he collaborates and who/what inspires him. How being a trained engineer allows him to push through and find solutions rather than be roadblocked at someone else’s “this won’t work”. Why creativity isn’t a democracy. He goes into just how challenging it all is, but also how natural it all feels. He also gets very personal and honest about his painful childhood – a childhood which clearly fueled his future drive to find his friends and collaborators.

The one-hour interview is one of the best things I’ve heard in a long time about creativity, business, product design, art, purpose, challenges, going your own way, seeing a vision through, and figuring it all out as you go.

It’s well worth your time. Please listen in:

Note: If the embed above doesn’t work for you, here’s a link to the interview on HODINKEE.com. You can also find the HODINKEE Radio podcast anywhere you subscribe to podcasts.

I’m generally patient over the long term, but I can be impatient in the short term. But, really, what’s the rush? Why the hurry? I’ve been asking myself this question more and more lately.

A new year is a good excuse to make a change, so in 2019 I’ve decided to put on some wait. In practice this means choosing the slower option whenever possible.

For example, when shopping online, I’m picking the slowest shipping option (I used to always pick the fastest one). Related, I’ve also cancelled my Amazon Prime membership. I only used it for fast shipping, so it’s of no use anymore.

When confronted with two lines at the grocery store, I’m choosing the longer one.

Even small things like waiting for the next walk symbol. Yeah there’s a good 8 seconds to get across the street, but it’s close enough to just wait.

Whenever there’s an opportunity to pick the wait, I’m picking it. And I’m not filling my time with other things I have to do while waiting – I’m genuinely waiting. Waiting while doing nothing. Idling. If I’m in line, and it’s moving slowly, I’m not reflexively reaching for my phone to soak up the dead space. I’m just enjoying having absolutely nothing to do.

In the end, after all this waiting, I suspect I won’t miss anything. I’ll just have waited. In fact, I think I’ll actually find something: Additional, special moments with nothing to do. Sacred emptiness, a space free of obligation and expectation. New time to simply observe.

In a world where everyone seems to be super busy all the time, bumping into more moments with nothing to do seems like a real discovery.

Elephants wouldn’t be killed for their tusks if there wasn’t a demand for ivory. We can do all sorts of things to discourage poachers, but as long as the market is there, the killings will continue.

Likewise, the flood of privacy scandals involving Facebook, ad exchanges, and other privacy poachers all tie back to the same root cause: Personal information is valuable because we use it to target ads.

But what if you couldn’t do that? Then the personal information would cease to have value, and the flood of privacy scandals would stop (or at least greatly diminish).

The world of commerce spun around just fine in the era before ads could be targeted by personal information. When ad buyers would place their spots based on context. Got a new car to sell? Put an ad on a website that talks about cars. Maybe it wasn’t as efficient, or maybe it was. Either way: The societal price we pay for allowing ads to be targeted is far too high.

We’ve placed all sorts of other restrictions on advertisement, so it’s not like this is a new thing. You can’t advertise tobacco products in many places. Some countries restrict advertisement against children. Regulation like this works.

Just try to imagine that world without ad targeting. It’s hard to imagine that it wouldn’t be a better one.

Web developers: here’s an alternative way to build UI features that rely on scroll position without actually observing scroll events. Using the Intersection Observer API we can know when an element enters or leaves the viewport and respond in a way that’s much more performant.

It’s a very, very, bad idea to attach handlers to the window scroll event.

— John Resig, Learning from Twitter

You probably don’t have to be reminded of this but there are few other options when you want an element to behave like the back-to-top button we recently added to Basecamp. Here’s how it looks:

The design dictated that the button wouldn’t always be visible but rather just when you most need it. That meant only on pages that require scrolling at all and only after you’ve scrolled a good amount — at least a couple of screens.

Enter Intersection Observer

The Intersection Observer API provides a way to asynchronously observe changes in the intersection of a target element with an ancestor element or with a top-level document’s viewport.

Perfect! Since we only want to know when the user has scrolled a couple of screens we just need an element in the DOM that’s the right height to observe. When that element leaves the viewport we’ll reveal the button.

Here’s how it works 

The mark-up has two elements: the button and its container.

<div class=”back-to-top-container”>
  <button class=”back-to-top--button”>Back to top</button>
</div>

Keep reading “How to: Back-to-top button without scroll events”

Three years ago we embraced an exciting new publishing platform called Medium. It felt like a new start for a writing community, and we benefitted immensely from the boost in reach and readership those early days brought. But alas it was not to last.

When we moved over, Medium was all about attracting big blogs and other publishers. This was going to be a new space for a new time where publishers could find a home. And it was. For a while.

These days Medium is focused on their membership offering, though. Trying to aggregate writing from many sources and sell a broad subscription on top of that. And it’s a neat model, and it’s wonderful to see Medium try something different. But it’s not for us, and it’s not for Signal v Noise.

Keep reading “Signal v Noise exits Medium”

On Thursday, November 8, Basecamp 3 went down for almost five hours. It was the worst outage to hit the company in a decade and a stress test of Basecamp’s practices around internal communication, customer support, and calm work. Today’s episode of the Rework podcast goes inside the company on November 8 to see how the outage unfolded.

Quitting Facebook. Renouncing Uber. Avoiding Amazon. There have never been more or greater reasons for turning your back entirely on much of Big Tech.

The last few years have brought an endless stream of scandals and unflattering revelations. There aren’t many starry-eyed optimists left who still believe that Silicon Valley is just here to build a better world. We’ve almost all come to accept the fact that Big Tech is here less to help the world and more to devour it.

If you’ve reached a similar conclusion, the natural dichotomy is one of apathy vs revolt. And let’s face it, apathy is the far more common out. What am I, in my lonely being, able to do in the face of such power and abuse? Best not to think about it too much, and – will you look at that! – these companies are experts at helping you not think about the structure and stranglehold of their businesses.

Revolt: deleting your accounts, swearing off the services, advocating for alternatives, is draining and even isolating work. No wonder most people can’t fit in such a fight in their daily routines of anxiety. Quitting cold turkey ain’t no feast.

But these aren’t the only options! You don’t have to either resign yourself to your utter insignificance or don a cape while shouting in the wind. There’s power in the margins. Tremendous power.

Keep reading “Every little bit helps”

Doug gets it, most don’t.

Look around YouTube at car reviews, and you’ll see a lot of people standing in front of cars. Below I’ve snapped captures of early frames in six car reviews. These represent the first time the car is shown whole, in profile.

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Who’s on review here? The car reviewer or the car? Get out of the way people!

Take it from Doug DeMuro. His reviews always start with him standing behind the car. The car is in full view, in all its glory, at center stage. Doug comes second — he understands what the viewer is there for.

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Doug in the background. Car in the foreground. Doug gets it.

It’s been said that your name is your favorite word. Likewise, a brand’s name is its favorite word. Pair their name with their logo, and it’s a self-love fest.

You can see this play out when you order a physical product from an online store. The shipping box is often branded. Sometimes the tape is even branded. Then once you tear into it, the internal packaging is branded. Then the item, too — often in multiple places. Name, logo, name, logo, name, logo.

There’s nothing inherently wrong about this. Many brands use shipment packaging as advertising. And it’s nice to know when you ordered something from Brand A, and a box from Brand A is waiting for you on your doorstep when you get home.

Except when it’s not for you.

Keep reading “True brand awareness”