“I’ve made much more money by choosing the right things to say no to than by choosing things to say yes to. I measure it by the money I haven’t lost and the quality I haven’t sacrificed.”
-Danny Meyer of the Union Square Hospitality Group

Great quote. From the book Small Giants: Companies That Choose to Be Great Instead of Big. More about the book:

It’s a widely accepted axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, some entrepreneurs have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives.

In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies, in widely varying industries across the country, that have chosen to march to their own drummer. He searches for the magic ingredients that give these companies their unique “mojo” and the lessons we can learn from them.

Related: Danny Meyer: Hospitality is king [SvN]