From the archives… It’s always fun to stumble onto old work when you’re reorganizing your folders. This was the summary page from the E-Commerce Search Report [PDF] we did back in 2003. I think we sold close to 1000 of these PDF reports at $79 a pop. I think this was our first foray into selling self-published PDFs. It paved the way for us to self publish Getting Real as a PDF 3 years later. (I designed the report in InDesign, for those who are curious)
SU
on 01 Sep 09Holy trip down memory lane! I had forgotten about that.
afruit
on 01 Sep 09Apple Store not looky so good back then.
DM
on 01 Sep 09$79,000? That’s an inspiring number. It’s an impressive report, and looks like it was well worth the money.
I’m curious, how long did it take for you to put the report together?
JF
on 01 Sep 09DM, I don’t remember how long it took. SU (first commenter), do you remember? A few weeks of heavy site testing?
Mike Rundle
on 01 Sep 09I LOVED that design. Totally loved it. Back then I was doing a lot of usability testing & user research consulting and always tried to emulate that clean visual style on the reports I’d hand to clients.
I think everybody who remembers seeing that back in the day should hop on this comment thread and relive some old times :)
Ben Bodien
on 01 Sep 09Interesting material, and a beautiful design.
How did you guys go about marketing the report, and what sort of people were buying it?
Paul
on 02 Sep 09The Apple Store at the bottom. LOL :)
Chris Whamond
on 02 Sep 09Jason, you must have sold this for well after 2003.
I notice Backpack, Basecamp and Ta-da List are on the last page, but they didn’t launch until ‘04 (or ‘05?).
Nice work, though.
This discussion is closed.