If there’s an ecosystem where things are free (such as, say, the internet) your currency becomes enthusiasm. Quality is important because it gives people a legitimate reason to become excited. Sincerity is what creates the line between real enthusiasm and empty hype.
This sounds like a lame-brain observation, but things are better if creative people produce work that incites excitement in both the creative and the audience. Don’t be shocked if something fails because it lacks fervor and passion. Build those in, if you can. If you can’t, consider starting over.