Customers don’t just buy a product — they switch from something else. And customers don’t just leave a product — they switch to something else.
The last workshop sold out in just a few days, so if you‘d like to attend, register now.
It’s in these switching moments that the deepest customer insights can be found. On the 21st of June, a select group of 32 people will attend a unique, hands-on, full-day workshop to learn about “The Switch”.
Most businesses don’t know the real reasons why people switch to — or from — their products. We’ll teach you how to find out.
The workshop will be at the 37signals office in Chicago. The cost to attend is $1100. The workshop will be led by 37signals and The Rewired Group.
You’ll participate in live customer interviews.
You’ll learn new techniques for unearthing the deep insights that most companies never bother to dig up.
You’ll understand why people switch from one product to another and how you can increase the odds that the switch goes your way.
And you’ll be able to put everything you learned to immediate use.
There’s only one simple requirement: You’ll be asked to bring something with you. It won’t be a big deal. Details will be provided one week before the workshop.
Spots are limited. Only 32 people will be able to attend and participate. Want to be one of the 32? Register now. We will see you on June 21.
jonathan
on 04 Jun 13Love this idea for a workshop but cannot do June 21. Is there any plan to offer it up again soon in Chicago (or a different city)?
Chad S
on 04 Jun 13@37signals
I wonder if the Neal & Mike from of The Starter League that you invested in take it personally that you aren’t working with them on this and instead with some 3rd party company called The Rewired Group.
Jason Fried
on 04 Jun 13Jonathan: There will be more. We’re doing a few a year.
Chad: Why don’t you ask them?
twiz
on 04 Jun 13Need some past participant feedback on the workshops here. Not, “it was great, I learned a lot!”
But more like, “I went to this workshop, they showed me how to do this. I did this at my/our company that I wouldn’t have otherwise and now we achieved this which has been a long running goal of ours and the achievement is actually a meaningful and valid metric.”
Jennifer
on 05 Jun 13@Jason Fried
Given that this course is learning about what people switch from … And given that your service Breeze failed and you shut it down this week – what did you learn from this endeavor?
Zack
on 07 Jun 13Why isn’t there a blog post on Breeze shutting down?
John
on 07 Jun 13Chad: I wonder if your mother and father are taking it personally that you’re trolling Jason instead of getting out there and starting your own thing.
Tiffany
on 07 Jun 13+1 Chad & Zack
Doug
on 07 Jun 13For those of you unaware, 37signals shutdown Breeze after only 4 months of service
http://basecamp.com/breeze
Jared
on 09 Jun 13@37signals
Can you comment if the NSA has/had direct access to customer data (in reference to the PRISM news of late)
Anonymous Coward
on 09 Jun 13I get it but why would a company like 37 signals hit my credit card when all we did was talk?
Xavier
on 09 Jun 13+1 Chad & Jared
Also, I didn’t know Breeze shut down.
Krish Nair
on 10 Jun 13Pls update future workshops. We will try to come Krish Nair
kei
on 10 Jun 13Love this idea.
Anon
on 10 Jun 13Jennifer, services fail that is how business works. Do you expect them to run a service that no-one wants to use?
This discussion is closed.