Making Every Pixel Count talks about the importance of photography at real estate sites. “It’s so important to have photos that are professionally presented,” says Rosalind Clarke, a senior sales associate with the Corcoran Group. “If things look shoddy or unprofessional, not only are buyers going to find the property unappealing, they’re going to associate you with being shoddy and unprofessional.”
A Realtors’ association survey found that when it comes to web features that buyers consider “very useful,” 83 percent cited pictures, 81 percent cited detailed property information and 60 percent cited virtual tours. (I bet the tours figure is low because few sites offer them. I’d much rather see a video walkthrough of a place than a couple of still shots.)
Below are some example photos (befores are first, afters are second) from the article and accompanying slideshow. They show the difference good equipment, a wide-angle lens, and a sharp eye for composition can make.
A general photography rule of thumb is the closer the subject, the better the photo. But in these photos you can see the impact of taking a few steps back (or using a wide-angle lens to give that impression). It gives the viewer more context and makes the place seem more spacious.
Notice the impact of removing the loud green couch on the right.
Note how many of the after photos add in an outdoorsy touch (e.g. trees, sunlight, pool, etc.) They don’t just sell bed or bath, they sell “beyond.”