New from Coudal: The Sixteen Straight Tee. It’s a shirt (+ marker/pin) that lets you check off Bears’ victories: “Show your faith while we run the table. The Sixteen Straight Tee is created and printed in Chicago for Chicago.”
Clever. See, Chicago is a football crazy city. And the Bears have a really good team this year. And the team’s schedule over the next few weeks is stocked with patsies plus a bye week (the next time they play a team with a winning record is November 26). Mad local PR seems like a good bet.