Crain’s: Apple eyes roost on State Street.

Apple Inc. aims to put down roots on State Street as part of the Block 37 project.

Joseph Freed & Associates LLC, the Palatine-based developer of the retail and residential portion of the project, is in talks with Apple, as well as a host of other higher-end retailers…

Conspiracy theorists, start your engines! Surely “Block 37” is a coverup for 37signals…and the developer is one Joseph Freed which must be an alias for Jason Fried, right!?

J/K, everyone knows the only alias Jason uses is Max Power.