“Designing is not a profession but an attitude” is an excerpt from László Moholy-Nagy’s 1947 book “Vision in Motion.”

The designer must see the periphery as well as the core, the immediate and the ultimate, at least in the biological sense. He must anchor his special job in the complex whole. The designer must be trained not only in the use of materials and various skills, but also in appreciation of organic functions and planning. He must know that design is indivisible, that the internal and external characteristics of a dish, a chair, a table, a machine, painting, sculpture are not to be separated…

There is design in organization of emotional experiences, in family life, in labor relations, in city planning, in working together as civilized human beings. Ultimately all problems of design merge into one great problem: ‘design for life’.

We often put “designers” and “creatives” in special silos. But when you look at it from this “design for life” perspective, everyone is designing: writers, programmers, managers, CEOs, HR departments, parents, etc. Design and creativity don’t belong exclusively to people who use Photoshop.

Related: László Moholy-Nagy’s visual representation of Finnegan’s Wake